Steve Bannon, Tucker Carlson and... Liz Truss? A Look Inside the Former PM's Foray for Make America Great Again

Liz Truss, began the inaugural episode of her online program with a vow to expose "the evil-doers" attempting to weaken Western democracies. She stated she would reveal how an "global web of liberal activists function to weaken popular rule and the will of the people."

"We will examine the political movement of Donald Trump and observe how this can be replicated in Britain," the former PM stated. "We'll be talking to the key figures of the Trumpist political sphere."

In advance of the program's debut, there was a notably ardent backer. "This represents the dawn of a type of political shift," stated the controversial US journalist. The right-leaning media outlet Just the News will publish the former prime minister's new podcasts.

Forging Alliances in the Maga Media Ecosystem

British fellow travellers, including a advisor linked to Reform UK, assisted in her set up the her new show. The setup is adequate, if basic. She has gathered ten thousand followers in her initial seven days and her premiere achieved tens of thousands of views during that week.

It is a modest start, but in making common cause with the journalist, Truss is being entering a well-developed right-wing media network producing and amplifying Make America Great Again themes. Its obsessions involve claims of media suppression by the established press and a desire to dismantle a so-called administrative state – a force that the ex-PM holds responsible for the abrupt termination of her calamitous premiership.

"Solomon's outlet is not well-known outside of the Maga world, but it does have credibility there, largely because of its founder, who gives commentary on conservative outlets like the program hosted by Steve Bannon and has even spoken with Donald Trump," noted Professor Alex Hinton, who has extensively researched the Maga movement.

A Contentious Ally

Truss's attempt to transplant the pro-Trump media model to the UK has aligned her more closely to contentious individuals such as John Solomon.

He founded Just the News in the wake of criticism after he was accused of promoting false stories about the President's actions in the Eastern European nation, as well as contentious articles about the former US ambassador to that country.

His claims were amplified throughout the pro-Trump media, with he featuring as a frequent visitor on Sean Hannity's influential Fox News program. The former president personally promoted the journalist's work.

The journalist published the Ukraine claims in a set of articles for the political newspaper the Hill, after having been moved to a columnist role after colleagues complained about his work. These reports were key in Trump's demand for the Ukrainian government to look into the Bidens in 2019. Those demands led to impeachment charges targeting Donald Trump. The Senate later found not guilty the president.

Not long after the journalist departed the publication in autumn 2019, the news organization announced it was performing a review of his columns about the Ukraine issue. It found he had cited unreliable sources and said he "omitted crucial information about key Ukrainian sources, specifically the fact that they had been charged or were under investigation."

Entering the Ecosystem

His TV and radio guest spots are a indication of the right-wing media network Liz Truss is entering. He talked about his endorsement of the program on a show he co-hosts on the conservative cable network, a conservative television outlet that is home to the conservative firebrand Steve Bannon and on which former Fox host Tucker Carlson also features. The ex-PM has already spoken with Bannon on an early episode.

By partnering with this media figure, she has become a minor player in a broader ecosystem of pro-Trump platforms that frequently amplify each other's content.

His personal broadcasts have often featured individuals such as influencer Mike Benz, a rightwing influencer whose disparagement of USAID was cited by the X owner as reasoning behind dismantling the foreign aid agency.

An International Strategy

Although her awkward delivery and political travails have been mocked in Britain, certain American analysts are not discounting her efforts to revamp her image as a UK offshoot of the Make America Great Again press.

"It is necessary to treat people like Truss as significant, despite the fact that you may not want to take them literally," stated a Democratic strategist, who served in the Biden administration.

"You saw how in 2024 the former president used that ecosystem to spread his narrative. Without a doubt that ecosystem transmits and affects discourse abroad. It looks quite apparent to me that the environment in the Britain are comparable to what allowed this alternative media ecosystem to prosper in the US."

Alan Finlayson, said the internet-based conservative network was already making its presence felt in the United Kingdom.

"Digital media transcends national boundaries," Finlayson remarked. "There is a certain atmosphere within which stuff flows – sometimes appearing in harsh versions and sometimes less so – but which is interlinked."

The academic said the expansion of the online right in the UK lately meant the "chance to have a increasing influence is significant."

Global Goals

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John Rivera
John Rivera

A seasoned journalist with over a decade of experience covering international affairs and cultural phenomena across multiple continents.